USA Cricket announced their ‘Foundational Plan’ on Thursday morning, defining goals, values, and loosely framing both a 12-month plan and long term intentions for each of five major objectives. Included in the plan is a projected timeline which shows target dates for various milestones, including a 2022 launch of Major League Cricket.
Handsomely presented in a 28-page document themed in an all-American red, white and blue palette, the ‘Foundational Plan’ immediately acknowledges a long road ahead. USA Cricket CEO Iain Higgins refers to the current state of cricket in the United States as ’embryonic’ in his opening letter. With this in mind, the Foundational Plan seeks to achieve five key objectives: growing engagement; increasing participation levels; improving the performance of our national teams; operating sustainably; and building trust across the local cricket community.
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The Foundational Plan kicks off with a simple ten-year measuring stick for success. By 2030, the board intends to guide cricket into the public consciousness as a ‘leading sport in the USA,’ and see the USA national structure to Full Membership of the ICC.
The plan affirims and defines values which intend to guide USA Cricket through their objectives. These values are defined as courage, teamwork, community engagement, inclusivity, integrity, and accountability.