Football Serie A’s plan to bring back fans, double revenue and become Europe’s top league – The Athletic

Serie A’s plan to bring back fans, double revenue and become Europe’s top league – The Athletic



If you follow football, even casually, there’s a strong chance you can name the chairmen of the Premier League, La Liga and the Bundesliga. For a long time, that has not been something that could be said of Serie A. The league had little or no voice on the international stage. It looked inward instead, often mired in a provincial, Italy-centric mindset. The perception of the president’s role was ceremonial without any apparent expectation to sell Serie A around the world.

The cheerful Paolo Dal Pino is determined to change that during his term in office. The time has come for the league to broaden its horizons. “I want to get Serie A back to the good old days, the old glories,” he says jovially. “I wish (the other top five leagues) all the best. But we want to be better than them.” To realise that ambition, the league needs a truly global approach. The pandemic has presented a series of domestic obstacles for Dal Pino to cross but he has not…