World Rugby has announced that it will award hosting rights to its next two men’s and women’s Rugby World Cups within the same process.
The international federation has today announced details of the timeline and phases that will determine the hosts of the 2025 and 2029 women’s events and the 2027 and 2031 men’s events.
For the first time, the sport will have a 10-year strategic hosting roadmap maximizing certainty for member unions, commercial partners, broadcasters and fans, providing the opportunity to develop an integrated legacy that delivers meaningful and sustainable strategic participation and fan growth.
What this essentially means is that unions and teams and sponsors, etc. won’t have to wait for periodic steps in the hosting process, which in turn will probably improve World Rugby’s ability to sell broad-based sponsorship and broadcast deals.
The announcement comes after it was confirmed that Japan 2019 was the most economically-impactful Rugby World Cup ever, generating £4.3 billion in economic activity and delivering record broadcast and fan-engagement outcomes, advancing Japan’s status on the major event hosting map. It also underscores World Rugby’s objective that its showcase men’s and women’s properties are a low-investment, high return-on-investment proposition for nations in the modern context of cost effectiveness, meaningful legacy and sustainability.
A more compact timetable will operate than previous processes, partly influenced by COVID-19 impacts. World Rugby will be looking at how potential host nations develop collaborations and partnerships. The three-phase application process will launch in February 2021 and will wrap up with the selection of the four hosts